Indigo 9 Digital

NOVEMBER 3, 2022

By Tricia McKinnon If you haven’t shopped at Restoration Hardware (RH) then you have likely walked past one of its luxury stores. One of the reasons for launching the program back in 2016 was to make customers less dependent on discounts. Restoration Hardware’s store in Yorkdale Mall.

Home Furnishings 52

Home Furnishings Dead-Stock Boutique Planning 52

Indigo 9 Digital

APRIL 19, 2023

By Tricia McKinnon Chances are when it’s a Friday night and you are thinking of ordering in, pizza comes to mind. In 2016 Domino’s Pizza was the first company to complete a commercial drone delivery of pizza. It’s the quintessential comfort food. Domino’s Pizza’s success is not by accident.

Consumer 98

Consumer Marketing Retail Trends Accounting 98

Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. As a way to spend less on marketing Casper started selling in wholesale channels like Target starting in 2016 and began opening stores in 2018. You need a way to make the model work.”

Consumer 98

Consumer Returns Advertising Marketing 98

Indigo 9 Digital

AUGUST 5, 2022

By Tricia McKinnon Have you noticed that your beverage of choice is different today than ten years ago? Spirits based ready to drink cocktails are hot right now, growing by 226% between 2016 and 2021. If you are drinking less sugary soda and more sparkling water you are not alone. which generated sales of $79.5

Advertising 52

Advertising Consumer Marketing Retail Trends 52

Indigo 9 Digital

JANUARY 27, 2023

By Tricia McKinnon Do you remember the time when people looked down on Amazon as a place to shop for clothing? Well times have changed. If you go on to TikTok the hashtag #amazonclothinghaul has more than 50 million views and there are many more related hashtags that have been viewed by millions of people.

Apparel 52

Apparel Fashion Accessories Shopping 52

Indigo 9 Digital

FEBRUARY 13, 2023

By Tricia McKinnon When thinking about successful brands that started out online goop may not come to mind. That prompted Paltrow to launch goop’s first product line, a collection of beauty products without toxic ingredients in 2016. The line called goop by Juice Beauty quickly became a hit.

Beauty and Health 98

Beauty and Health Consumer Advertising Marketing 98

Indigo 9 Digital

MARCH 30, 2022

By Tricia McKinnon Alibaba is a Chinese eCommerce giant generating a higher gross merchandise volume (GMV) than any company in the world including Amazon. With the New Retail strategy in place Alibaba made a move into physical retail in 2016 by opening a chain of futuristic supermarkets called Hema or Freshippo in English.

Payment Services 52

Payment Services Fulfillment Department Stores Supermarket 52

Indigo 9 Digital

MAY 6, 2022

By Tricia McKinnon With $1.4 By 2016 Chinese consumers spent $6 trillion on mobile payment platforms, 50 times the amount spent in the US. trillion in sales, China has the largest eCommerce market in the world, by a large margin. The two main mobile payment platforms, WeChat and Alipay have more than 1.2

Merchant Services 52

Merchant Services Marketing Payment Services Social Commerce 52

Indigo 9 Digital

JUNE 9, 2022

By Tricia McKinnon What does the future hold? The Chinese eCommerce giant made a move into physical retail in 2016 by opening a chain of futuristic supermarkets called Hema or Freshippo in English. Picture of Amazon Style. That’s what everyone wants to know. One of the areas several retailers are focusing on is the fitting room.

Payment Services 96

Payment Services Home Furnishings Shopping Location 96

Indigo 9 Digital

MARCH 9, 2023

By Tricia McKinnon 2020 is the year when the eCommerce narrative shifted in a major way. Before everyone was focused solely on Amazon but as retailers were forced to shift sales online during the COVID-19 pandemic a number of retailers came to the forefront with their eCommerce savvy and Walmart is one of those retailers.

Drop-Shipping 98

Drop-Shipping Advertising Fulfillment Consumer 98

Indigo 9 Digital

FEBRUARY 28, 2023

Luggage from direct to consumer brand Away By Tricia McKinnon The CEO of digitally native menswear brand Indochino said it right when he stated : “customer acquisition is the hardest part of running an online-only business.” It began selling a wool sneaker in 2016. The SNKRS app has been widely successful.

Advertising 98

Advertising Returns Consumer Promotions 98

Indigo 9 Digital

FEBRUARY 9, 2023

By Tricia McKinnon You may have eaten one of her famous Compost Cookies or seen her as a judge on MasterChef. Tosi took another risk when she launched a new product line in 2016 called Milk Bar Life. These are not your average treats and like her desserts Tosi’s success is far from average. I didn't have time for self-doubt.”

Retail Trends 52

Retail Trends ATS Planning Consumer 52

Indigo 9 Digital

MAY 30, 2022

By Tricia McKinnon Since The Ordinary launched in 2016 it has taken the skincare world by storm. At one point The Ordinary sold a bottle of its Niacinamide 10% + Zinc 1% serum every three seconds. Is it all hype or a clever business strategy? Success is never an accident and The Ordinary proves that.

Consumer 98

Consumer Marketing Retail Trends Fashion 98

Indigo 9 Digital

MAY 31, 2022

By Tricia McKinnon Beyond Meat, the company that is making eating plant-based protein mainstream continues to grow at a fast pace. In 2016 Whole Foods decided to give the company a chance by placing Beyond Meat in its meat section. In 2021 Beyond Meat’s revenue increased by 14.2% to reach $464.7

Marketing 52

Marketing Advertising Fast Fashion Consumer 52

Indigo 9 Digital

MARCH 31, 2023

By Tricia McKinnon Another one bites the dust. Then Saks Fifth Avenue entered the Canadian market in 2016. On March 2, 2023 Nordstrom announced it is leaving Canada. It joins a slew of American retailers that came to Canada but decided not to stay. So the question is, is it us or is it them?

Apparel 97

Apparel Department Stores Wholesale Beauty and Health 97

Indigo 9 Digital

JULY 21, 2023

By Tricia McKinnon If you are thinking about starting an online business which is often called a direct to consumer business in retail then you are not alone. As a way to spend less on marketing Casper started selling in wholesale channels like Target starting in 2016 and began opening stores in 2018.

Returns 52

Returns Advertising Consumer Wholesale 52

Indigo 9 Digital

JUNE 13, 2022

By Tricia McKinnon It wasn’t too long ago when many felt like Tim Hortons had lost its way. in 2016 to -1.5% The coffee wasn’t very good, service was poor and it began selling trendy menu items like Beyond Meat burgers that customers weren’t interested in. One of the hardest things for a company to do is turnaround its business.

Promotions 52

Promotions Drop-Shipping Marketing Planning 52

Indigo 9 Digital

APRIL 27, 2022

By Tricia McKinnon Target is one of several retailers experiencing unprecedented growth during the COVID-19 pandemic. Target’s Cat & Jack private label kids clothing line, for example, became a $2 billion brand within only one year after it launched in 2016. Its eCommerce sales were up 20.8% last year on top of 144.7%

Department Stores 52

Department Stores Shopping Fulfillment Consumer 52

Indigo 9 Digital

MARCH 17, 2022

By Tricia McKinnon From small businesses to global juggernauts the question of whether to sell on Amazon is a pressing issue. Amazon is the first channel consumers turn to when conducting a product search online ahead of even Google.

Merchant Services 96

Merchant Services Advertising Shipping Wholesale 96

Indigo 9 Digital

MAY 2, 2022

By Tricia McKinnon and Ben Rudolph When speaking about when Apple first launched the Apple store Ron Johnson, Apple’s former SVP of retail said : “when we launched retail [at Apple], I got this group together, people from a variety of walks of life.” “As

Customer Experience 52

Customer Experience Payment Services Loss Prevention Drop-Shipping 52